Our company’s adventure regarding beekeeping started at the end of 20th century (we’re currently at the third generation of beekeepers), when firstly, as simple beekeepers we gathered the flower’s nectar around the living area, Salaj (Romania), not long after we moved within Dobrogea’s fields, settling ourselves in Ciucurova, Tulcea country, o mellifera region well known for its beekeeping tradition.

This is how, with time, experience and will power, CENTRUL DE MATCI SCHELL-GUI took birth. Day by day, tireless, we try to put value in bee’s qualities and in the products that they develop.

We are committed to the conservation of this ancient and vital sector for planet earth, and for this reason we carry out these two sustainable activities:

  • Pure honey production
  • Bee breeding

Our Values


  • Production process control.
    We control the entire production process from the hive until the honey is received in our warehouse. We work so that our beekeepers produce according to the best beekeeping practices and we confection the honey carefully to guarantee a clean and good homogenization.
  • Analytic control.

    We analyse the honey in all the critical stages of the process: upon arrival at the warehouse (raw material), and the confectioned batches both before and after homogenization. With this we guarantee the fulfilment of our clients’ requirements in addition to food safety and product purity, key elements in the food sector.

  • Traceability.

    Once harvested by the beekeepers, the honey is transported with the least possible impact to our production centres to then be analysed, classified, stored and homogenized. We keep all honey input records and samples of all final batches and sublots from our beekeepers for at least 2 years to ensure complete traceability.


  • Adequate stock level. Timings are essential, that is why we maintain an adequate level of stock that allows us to satisfy not only the recurring orders of our clients, but also their unexpected demands, preventing them from breaking stock and ceasing to serve their sales channels.
  • Problem-solving mentality. We focus on avoiding problems throughout the entire process, but should any arise, we work hard to resolve them in the most efficient way.
  • Technical assistance. Our technical team is always available to solve all the doubts that our clients may have about the products.


  • Our clients are much more than clients, they are partners, so we base our relationship with them on trust, being sincere and transparent to help them make the best strategic and commercial decisions.

Customer profitability

  • We work to achieve the most convenient prices for our products without refusing to quality and service, allowing our clients to make available to the consumer a high-quality product at a competitive price, while maximizing their profitability. We strongly believe in the win-win model: if our clients grow, we will grow too!